EA has collaborated with a number of major league partners to launch a series of unique kits in FIFA 23 featuring powerful messages about eradicating racism and discrimination in football, on and off the pitch.
The special kits will be available by completing Objectives in Ultimate Team, giving fans the chance to support the campaigns.
EA Sports states that the organisation is "committed to tackling toxicity not only in our games but also out on the pitch and beyond.”
Take a look at the limited edition kits below along with their important messages against discrimination in football.
Premier League - “There’s no room for racism”
"No Room For Racism" is the tagline for the Premier League's fight against discrimination which targets to promote equality, diversity and inclusion and increase opportunities across the game.
The No Room For Racism action plan brings together the wide-ranging work the Premier League undertakes to tackle discrimination.
The Premier League has also worked with designer Kingsley Nebechi and Nike, co-creating a kit and stadium vanity that displays the ‘NRFR’ message.
The FIFA 23 kit takes inspiration from tribal artwork, relating to ethnicities from around the world.
LaLiga - “UNITY”
Spanish premier division LaLiga Santander worked with internationally awarded artistic collective BOA Mistura to create their ‘UNITY’ campaign.
The campaign seeks to raise awareness of the importance of eradicating racism in all areas of society, through the union of people.
As you can see, the kit design features prominent blocked colouring across the front and back, with the word ‘UNITY’ written on the sleeves.
The UNITY kit accurately delivers the league's message on the fight against racism and discrimination.
Ligue 1 and LICRA - “We are all responsible”
The French Ligue 1 Uber Eats and International League Against Racism and Anti-Semitism (LICRA) have combined to create a campaign which focuses on reporting unacceptable behaviour in stadiums and online
The campaign's underlying aim is to fight against racism and anti-semitism.
Their co-created kit includes the logo “SIGNALEZ” (or “REPORT”) on top of a red training bib inviting people to "Step forward" (or “Entrez en jeu”) and report such behaviours.
The kit is a striking red colour with black trimmings and is available to sport in-game now.
Serie A and UNAR - “Keep Racism Out”
The Italian Serie A is working with UNAR on the ‘Keep Racism Out’ awareness campaign to fight racism and all forms of discrimination.
This campaign aims to do so not only in the world of football and sport but as the tagline suggests ‘Together. Everywhere’.
They’ve created a kit which features the Serie A brand colours, with the ‘Keep Racism Out’ logo in white taking a prominent position on the front.
Bundesliga - “STOP RACISM”
The Bundesliga works hand in hand with its clubs to ‘STOP RACISM’.
The STOP RACISM campaign is supported by every single club and partner of Bundesliga and Bundesliga 2 throughout the year.
In collaboration with independent streetwear brand Beautiful Struggles the DFL has also created the ‘STOP RACISM’ kit.
The STOP RACISM kit features a purple shirt with a strong message, designed to reflect the German Foundation’s International Week Against Racism campaign.
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