Football Manager 2023 - Brighton partnership renewed

The Football Manager 2023 beta has arrived, giving budding managers around the world a chance to get started in their new careers.

Not only that, but SEGA and Football Manager are continuing to expand their license portfolio, with a Premier League club renewing its deal with the developer.

FM23 Deal Renewed

Sports Interactive has confirmed the renewal of its partnership with Brighton & Hove Albion for the 2022/23 season.

The statement from SI reads:

Brighton & Hove Albion have enjoyed promotions from League One up to the Premier League in just over the last decade, going onto establish themselves in the top-flight. With a new stadium and terrific infrastructure that sees them regularly give academy graduates an opportunity in the first team, they have achieved in real life the dream save of any Football Manager player.

The partnership between sees the game title appear on the dugout seats at the Amex. Additionally, for the first time in several years, Brighton’s official kits, club logo and player faces are fully licenced and will appear in all titles across the Football Manager 2023 suite.

A similar deal has recently been announced with another forward-thinking club, this time Brentford shaking hands with the FM developer.

FM23 New License Secured

SEGA and Sports Interactive have announced a brand new partnership with Brentford Football Club.

The partnership will see the studio and parent company SEGA align with one of English football’s greatest success stories over the last decade through a series of exciting fan-led activations and competitions.

Football Manager branding will feature across the Brentford Gtech Community Stadium stadium as part of the deal.